Cinematography
Video storytelling that breathes energy, narrative, and authenticity.
Project: KYDRA “Alpha Collection” Campaign
— Sydney, Australia
Client / Brand: KYDRA (Sportswear Brand)
Collection: The Alpha Collection
Location: Sydney, Australia
Talent: Diana Vassilenko
Concept:
KYDRA asked for a video that feels real, showing that their sports bras and shorts hold up in challenging movement, not just looking good in studio lighting. We worked with Diana (yoga instructor) doing demanding poses, with the Sydney skyline as our backdrop, to show how grace and strength can coexist.
I worked closely with Joon (Creative Lead) on defining what this collection should look and feel like. The goal was to make something that works across social media, in-store screens, and as campaign footage. A video that shows the product in action, testifies to its durability, and still carries beauty in motion.
Creative Lead: Joon, she set initial direction, mood, and oversaw visual style and coherence.
Art Director: Louni, I helped with moodboards, styling, and visual refinement before and during shoot.
DoP (Director of Photography): Louni, I chose the shots, worked on lighting, camera settings, angle, framing on location, guided visual direction.
Editor: Louni, handled all post-production including editing, color grading, transitions, and deliverables optimized for different media formats.
Project: KYDRA “Alpha Collection” Campaign
— Singapore
Client / Brand: KYDRA (Sportswear Brand)
Collection: The Alpha Collection
Location: Singapore
Talent: Anikka
Concept:
Following the Sydney campaign, this video continues the Alpha Collection story. This time focusing on strength, precision, and control within a gym environment.
The goal was to show how KYDRA’s sportswear performs in a space built around effort and discipline. We worked with Anikka, a fitness model, to capture the real intensity and focus that comes with training. The movement, sweat, and atmosphere had to feel authentic, not staged, while still keeping the collection’s premium, refined aesthetic.
From the start, I collaborated closely with Joon to define the look and rhythm of the piece. How the lighting, pace, and framing could translate the collection’s “Alpha” identity into something raw but elevated. The final edit was designed for multi-platform use, including social, campaign content, and in-store screens.
Creative Lead: Joon, set the visual direction, tone, and creative framework for the project.
Art Director: Louni, contributed to moodboards, concept refinement, and on-set styling adjustments.
DoP (Director of Photography): Louni, responsible for shot selection, lighting design, framing, and overall visual execution on location.
Editor: Louni, handled all post-production including editing, color grading, transitions, and deliverables optimized for different media formats.
Project: KYDRA 5-th Anniversary Fitness Event
— Singapore
Client: KYDRA (Sportswear Brand)
Event: 5th Anniversary - Invite-Only Boxing Fitness Class
Location: Singapore
Concept / Aim:
For their five-year milestone, KYDRA wanted to do more than just mark the date. They wanted to honour the people who’ve been part of the journey. So they held an invite-only boxing fitness class with waterbag heavy bags, bringing together members of the community who've supported the brand from early days to now.
I filmed to capture real connections, real effort, not staged moments, but punches, footwork, sweat, and support. The goal was to show that KYDRA is built by people, for people who show up, who push through, together. The recap is used for social media, and campaign content, a reminder of where the brand comes from and who it belongs to.
DoP (Director of Photography): Louni, filmed on location, choosing angles and moments that felt genuine, capturing the energy, the bag work, the interactions.
Editor: Louni, assembled the footage, selected key moments, edited cuts for different formats (full event, social snippets), handled pacing, transitions and tone to keep it authentic and impactful.